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To Know "Why" Is More Important Than To Know "How"
The focus of many an Internet business startup is on the question of "how" to succeed, how to master the net, how to attract customers and sell to them. Unfortunately, "How" we do something is often emphasized to the exclusion of all else and sometimes the "Why" is completely forgotten, as if the "Why" were less important. That is a huge mistake to make because "why" you want something is the essential prerequisite of any project. "Why" should be primary, "how" secondary. Why is about goals and motivation, how is about strategy and tactics. However, it is true that some people struggle to find their "why" or their true motivation for doing something. To find out what your Why is, you first need to identify what it is that you want; what it is you REALLY want. After all, if you can't visualize what you want and invest it with some emotional content, which is your core motivation, your why, HOW ON EARTH do you think you will realize it? Yet, if you ask someone to write out a list of fifty things he or she really really wants, you'll quickly discover that for most of us it is actually quite difficult. Unabashedly "confessing" that you want a certain (large) amount of money, that you'd love to make heaps of money working from home on the Internet, or that you long to have a bigger car than your neighbour causes many people to feel uncomfortable. After all being candid about that sort of thing makes you seem greedy or lazy. So, instead of thinking about what they really want, most people try to come up with something that's socially acceptable. Unfortunately, by doing that they are allowing what they want to become subject to the opinions of others. "Do not accept the roles that society foists on you.
Recreate yourself by forging a new identity."
Robert Green: The 48 Laws of Power Kids, on the other hand, have no problems with their identity; nor do they feel the weight of society's expectations. They'll come up with a list of items in no time, including things you most likely didn't even know existed. They don't worry about what others may think, whether it makes them look greedy, lazy or whatever. All they know is that they want what they want! However, your list of wants is not and end in itself. You are trying to get to a "strong why". Why do you want to master the net and succeed with your Internet marketing startup idea? "First, you must have a strong WHY. Why must you make
affiliate marketing work? What is driving you?"
Stone Evans: Affiliate Marketing Success After you have identified what it is you want, you can begin to approach the Why. Why do you want to start up your own Internet business? Why do you want to be rich? Why... Why... Why? Again, kids have the upper hand here. They'll be quick to point out that they want it all because it would be fun to have and they'd also be popular with their friends! Ask adults why thet want something and you'll see them searching for a reasonable justification. Why would you want to be rich? Why would you want to quit working? What would you do if you no longer had to go to a job every day? What do you expect to get from the Why you set? It may be that your initial "Why" is not the real why behind it all at all! Johnny Wimbrey of Success University speaks about how you've got to "inspect what you expect" right at the beginning of a project. Exactly how you plan to achieve your goal is far less important, especially in the very early stages. Too much focus on the How early in the process can have destroy your ability to move forward. For example, if your finances are so bad that you find yourself in debt and in arrears with your repayments, achieving financial independence can seem virtually impossible. If you focus first on the "How" you might falsely convince yourself that wealth is a goal that couldn't possibly be realized in your lifetime. However true that may seem to you from where you stand today, it doesn't have to become your reality. To get from "bust" to riches you will have to negotiate some serious hurdles, and without a strong "why" that enables you to "write the vision and make it plain" you'll find it difficult to get up on your feet and do what it takes to get where you want to go. That reason needs to be strong enough to pull you through the tough times that inevitably will come. That reason is your Why. History is packed with unbelievable stories of accomplishment by people who developed their vision and their "Why". People facing seemingly insurmountable odds overcame obstacles you wouldn't believe. Individuals with relentless determination had a clear vision which enabled them to push on in situations where most people would give up. What sets them apart is their Why. That's what keeps them in the game. Their Why is so strong that whatever gets in their way they will find a way to deal with it. They don't have all the answers, but what they do have is an inner conviction that they can and will find them. Back of all this demand for new and better things,
there is one quality which one must possess to win,
and that is DEFINITENESS OF PURPOSE,
the knowledge of what one wants,
and a burning DESIRE to possess it.
Napoleon Hill: Think and Grow Rich Working on your Why will help you achieve the definiteness of purpose that is one of the best ways to improve the chance of reaching your goals. So make sure that you know what your Why is. Find it, refine it, visualize it and repeat it to yourself over and over again. Make it so strong that achieving it becomes an absolute must for you and be assured that the How will reveal itself to you in the fulness of time. David Hurley
http://grasp-the-nettle.com
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Contributor's Note
In this article I pull together some thoughts on how "why" should take precedence over "how", and why.
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